Beach Bum Rum
THE SUGAR AND RUM STORY
The story of rum starts with sugarcane, which was first introduced to Mauritius by the Dutch settlers in 1638. The island’s climate and soil were ideal for growing sugarcane and the first plantations took root in no time. While proper rum wasn’t on the cards just yet, the thirsty settlers dabbled in making a sort of rudimentary rum called arrack. At first they distilled palm sap and coconut to create this clear, alcoholic liquid and later used molasses, a by-product of sugar production.
When the French took over in 1710, and 100 years later, the British, the true economic benefits of sugarcane were realised. Back then, sugar was worth its weight in gold and soon the business of producing and exporting it was booming.
Rum was patiently waiting in the wings and it was only in 1852 when Mauritius’ first commercial rum distilleries were fired up. Luckily for us, otherwise Beach Bum Rum wouldn’t be here today.