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Paranubes Rum


A great spirit is a pure and undisturbed representation of raw material, capturing not just the flavor, but a sense of its place of origin. Paranubes Rum is made by wild fermenting the fresh pressed juice of sugarcane grown without pesticide or fertilizer in the rich soil of master distiller Jose Luis Carrera’s farm. Distilled to proof with no additives, this rum - or aguardiente de caña as it's known regionally, is exactly what you would find lost in the cloud forest of the Sierra Mazateca mountains of Oaxaca, Mexico.

We are so excited to deliver this misunderstood spirit to the world, to shine a light on the raw beauty of its land and people.

Nestled in northern Oaxaca near the border of Puebla sit the majestic Sierra Mazateca Mountains. Sparsely inhabited predominantly by descendants of the Mazateco, this lush and cool tropical environment is ideal for growing coffee, fruit, and sugarcane. Remnants of the once-strong Mexican sugar industry, the sugarcane is used to make panela and is also commonly pressed, fermented, and distilled to make the aguardiente de caña (rum).

Roughly 40 minutes east of Hautla de Jimenez, tucked within the steep, misty river canyons below the community of Rio Tuerto is the distillery, or trapiche, of Jose Luis, our producer for Paranubes. Jose Luis’ family has been making aguardiente for at least 3 generations, with his father and grandfather teaching him the trade at a very young age. For the past 35 years, he has been producing this rich, fragrant spirit as one of many means to provide for his family and we are honored to be working with him.



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